Brand Identity
A strong brand identity is essential for communicating the unique value a business provides, telling the story behind a business, and making a business easily distinguishable from competitors. Through storytelling, language brainstorming and analysis, and visual branding, DNEP’s brand identity teams work to highlight the unique stories behind each business to increase customer and stakeholder investment.
Services offered include:
- Developing a Brand Guide (logo, fonts, colors)
- Creating Promotional Narrative Videos
- Designing Promotional Posters
- (Re)Designing Logos
- Establishing Visual Identity Guidelines
- Website Design & Implementation
See Examples of Past Work
Visual identity & logo design
Branding Assets for Mami Wata and byNefertiti
Nefertiti, owner of the salon Textures by Nefertiti, used the pandemic to develop a hair care product line for kinky curly hair inspired by the West African water spirit, Mami Wata. The question was – how to relate the new product line to the salon, while also establishing Nefertiti’s personal brand.
Storytelling through video
The Origin Story of Farmacy Food
Farmacy Food is a health-focused, meal plan delivery service. Kwaku wanted to integrate the new branding guide into Farmacy Food’s website and create a narrative video to communicate Farmacy Food’s origin story to potential clients and investors.
Historical context & graphic design
Historical Posters for Detroit Soul
Detroit Soul is a soul food restaurant owned by brothers Jerome Brown and Sam Van Buren. As they launched their second location, they wanted to showcase the historical foundations of soul food and what inspired them to open Detroit Soul.
Website redesign & implementation
A Website Worthy of Bags to Butterflies
Bags to Butterflies (BtB) creates one of a kind statement handbags and accessories built by formerly incarcerated women. Michelle wanted to rebrand Bags to Butterflies so the visual identity could better express the unique eclectic style of the products and launch a product centric website.
Kwaku Osei
Founder & CEO of Farmacy Food
“What has been created is incredible. It really blew past my expectations when I look at the full assembly of work that’s been created: the narrative video, the packaging design, etc. Our website now looks better than the majority of our much richer competitors. This type of thing that companies hire an agency to do and spend $50,000 and yet still doesn’t get the level of quality that was delivered by you all. It just goes to show the power of a team of really smart individuals coming together to do something great.”
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