COVID-19 changed everything for small businesses in Detroit. Now business owners have dozens of new issues to think through as they pivot business models, weigh costs & benefits, and figure out when and how to re-open. Thanks to the Ralph C. Wilson Jr. Foundation, they have almost 40 Michigan Ross and Ford students on hand to help.
The Detroit Neighborhood Entrepreneurs Project (DNEP) connects Detroit small businesses with U-M students and faculty, who provide free legal, financial, design, strategy, and other assistance. Since its founding in 2016, DNEP has worked with over 150 small businesses - including Featherstone Moments, which received services from students at the Stamps School of Art & Design, the Ross School of Business, and the University of Michigan Law School. Featherstone Moments is on a mission to serve underrepresented communities in Detroit.
Nawal Denard, (pictured on the right) owner of House of African Prints, reached out to U-M for help with her marketing strategy.
Stamps School of Art & Design undergraduates Juli Polise (BFA ’18) and Paige Wilson (BFA ’19) were cautiously optimistic as they put the final touches on part of their semester-long project.
Learn more about the Detroit Neighborhood Entrepreneurs Project.