access to capital

Dear Siobhan,
I’ve been denied multiple business loans. I tell lenders I’m not paying myself to show how committed I am to reinvesting into the business, but they just seem concerned. One even asked if my business was “viable.”
What am I saying or doing that is leading to this response?
— Frustrated in Grandmont Rosedale
Photo by Sean Pollock – Unsplash
Dear Frustrated,
While your commitment to reinvesting is more than honorable, there is a major communication gap between you and your lender. You are speaking the language of sacrifice — “Look how hard I’m working and how much I’m giving up.” They are speaking …