Q4

Photo: Mario Losereit on Unsplash Dear Siobhan, I make handmade candles and I’ve been invited to three different holiday markets this holiday season (Q4). I want to say yes to all of them, but I don’t know which ones are worth my time, how to price so I’m not losing money, or how much inventory to make. Last year I brought too much to one event and sold out at another. Help! —Corktown Candlemaker Dear Corktown Candlemaker, You are asking exactly the right questions!  Saying yes to one opportunity and no to others isn’t a lack of ambition: it should…