Amy Angell

Amy Angell is a marketing consultant and University lecturer with more than 20 years of marketing experience.

After graduating with her MBA in marketing, she began a successful sales career in the pharmaceutical, laboratory, and hospital laboratory industries, where she brought new products to market and won several awards in market share growth.

In 2007, Amy transitioned to teaching; she has been a lecturer at the Ross School of Business since 2014. In that role, she has developed a number of innovative new courses that provide students with hands-on collaborations working with real small business clients, including Consumer Behavior (where students conduct customer discovery for a real client) and Persuasive Communication, which is a simulation of working inside an advertising agency, designing campaigns for real businesses. Amy now oversees some Capstone Multidisciplinary Action Projects (CMAP) within the Ross School of Business. The co-created value that comes from student-brand growth is what inspired her to begin her own consulting firm, Amy Angell Marketing.

As a leader on DNEP’s faculty, Amy has personally supervised hundreds of U-M students in providing marketing support to 300+ Detroit small businesses.