Customer Retention
Even though attracting new customers is vital to growth, the quickest way to build revenue is through existing customers. The customer retention team focuses on automating marketing strategies that bring existing customers back time and time again.
Services offered include:
- Calculating the lifetime value of your current customers
- Analyzing customer spending patterns based on transaction data
- Segmenting customers and identifying highest-value customers
- Bundling services and designing pricing packages
- Creating referral and customer loyalty programs
- Automating email marketing campaigns
- Designing social media marketing materials
See Examples of Past Work
BUNDLING SERVICES
Fit4Life Pricing Bundles
Fit4Life is a holistic wellness brand whose revenues have struggled to recover since the pandemic. After analyzing the purchasing habits of Felicia’s most valuable customers, the +ISLB team rebuilt the Fit4Life service packages to give away low profit services (e.g. open gym and virtual classes) as an incentive to recruit and retain personal training clients.
Menu optimization
Sister Pie Pricing Model
Sister Pie is a gourmet bakery in West Village that has committed to paying its employees a liveable wage. Lisa asked for a pricing strategy that would remain competitive in her market, while also supporting Sister Pie’s higher cost structure.
Student voices
Allison Wei
Ross School of Business
“I learned so much from the clients we worked with. Especially as a business student, seeing my clients prioritize community impact and the triple bottom line in their business was such an inspiring example to me of social impact into action. The fact that we were able to not just make recommendations but implement them and see them to the finish line has been extremely rewarding.”
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