Delivery Service Revenue Calculator
January 8, 2020
The Delivery Service Revenue Calculator will help you:
- Compare: Compare the various third party delivery plans offered through Doordash, Grubhub, and UberEats.
- Input: Plug in a few numbers from your business, and we will calculate the incremental revenue your restaurant receives on an average order after commissions.
- Evaluate: Evaluate whether the plan meets your revenue goals, and we will suggest price optimization if your goal is not met.
How to Download the Delivery Service Revenue Calculator:
- Access the interactive Excel spreadsheet here
- Go to File > Save As > Download a Copy to download your own copy of the Excel spreadsheet
- Follow along with the instructional videos below and start inputting your data.
Note: A list of important terminology is included at the bottom of the page to be referenced as needed.
Instructional Videos
Doordash vs. Grubhub vs. UberEats
Video Overview:
- In-depth comparison of the costs, benefits, and differentiating factors between Doordash, Grubhub and UberEats
- Details on the commission structure for nine different plans across these three third-party apps are explained
- Review key advantages of each service through our comparison chart
Key Takeaways:
- Best for low fees: Doordash
- Best for marketing flexibility: Grubhub
- Best for third party hybrid option: UberEats
Which 3rd party delivery service is best for your business?
Video Overview:
- Learn how to use the Third Party Delivery Revenue Calculator to find the expected revenues across the various delivery plans for an average order
- Input three numbers at top of model to calculate incremental revenues for each plan and a goal revenue for the average order
- View menu price increase recommendations for plans that do not meet goal revenue criteria
Click on the Links Below to Sign Up Today:
Glossary
- Adjusted Order Total: the order total you need to have to meet your goal revenue
- Average Revenue Per Order OR Average Order Total: the average revenue you earn per order in a given amount of time
- Commission % of Order Total: the percentage amount you give up or lose per order total
- Commission: the amount of money you give up or lose to another party
- Commission on Average Order: the amount of money you give up or lose to another party per average order total
- Delivery Fees: a payment made to another party to deliver your product or service
- Delivery Fees Rate: the percentage amount of money taken from each order for delivery services
- Goal Revenue: the amount of money you want or hope to earn
- Goal Revenue for Average Order: the amount of money you want or hope to earn per average order total
- Incremental Average Revenue Per Order: the average amount of money you earn per additional order you fulfill
- Incremental Revenue: the amount of money you earn per additional order you fulfill
- Marketing Fees: a payment made to another party to market, advertising, or promote your product or service
- Marketing Fees Rate: the percentage amount of money taken from each order for marketing services
- Order Margin: the percentage or amount of money you make per order when take away cost
- Order Processing Fees: a payment made to another party to process the order of your product or service
- Order Processing Fees Rate: the percentage amount of money taken from each order to process the order of your product or services
- Order Processing Fixed Fee: an unchanging payment made to another party to process each order of your product or service
- Recommended Order Total Increase: the percentage increase you need to charge for your product or service to meet your goal revenue
- Revenue: all the money you receive from selling a product or a service
- Total Fees: the total amount of money you pay to another party
- Total Orders: the amount of orders you fulfill in a given amount of time
