Image of Ross's BA670 class: +Impact Studio Designing Equitable Enterprises

U-M students create new how-to guides and equitable business models for green energy businesses to help Detroit entrepreneurs take advantage of new federal funding

“The Inflation Reduction Act sounds really boring,” says Michigan Ross professor Jerry Davis, “but it’s actually a big stack of money for green energy businesses. If you read through it, it’s easy to think of dozens of ways that this could benefit a city like Detroit.”
Davis and his colleague, Cat Johnson, of Michigan Ross’ Business+Impact designed a class to do just that. The class, BA670: +Impact Studio Designing Equitable Enterprises, teaches teams of grad students from all majors how to use equity-centered design thinking to develop businesses that improve communities. This year’s focus is on the green energy transition in …