The Ross School of Business offers a variety of programs that allow students to engage with local businesses on topic such as:
Vetting the feasibility of a business growth strategy
Launching a new product
Refining your business...
Madelyn Woodrow, graduate from Michigan Ross, writes about her experience in Amy Angell's advertising management course, where she worked with Detroit client Rebel...
In MKT 313: Consumer Behavior, student teams work throughout the entire semester with real clients that are mostly from Detroit, many of whom are sourced by Detroit Neighborhood Entrepreneurs Project. Student teams gather and analyze data to...
See the below guide for a comprehensive overview of the following:
Facebook Marketing: A beginner & advanced guide on how to grow your business and retain customers utilizing the Facebook platform.
Scheduling Services: A comparison chart...
See the below guide for tips on:
General Branding
Posts and Consistency
Captions
Hashtags
Advice specific to beauty/product businesses
Advice specific to restaurant/hospitality...
See the guide below for ways to grow your business through Facebook, including making your business account, updating your page, and analyzing your account's...
See the guide below for ways to grow your business through Instagram, including making your business account, posting content, analyzing Insights, and engaging...
